Strategy: High Consideration Purchases
What's behind the decrease in engagement and results from advertising high consideration products and services.
From Wham-O beginnings to brand storytelling— Crafting perceptions that spark desire, trust, and loyalty.
Growing up around iconic toys like the Hula Hoop, Slip ’N Slide and Frisbee taught me early how powerful ideas and emotional resonance can turn products into legends. My father co-founded Wham-O, and as a kid testing those toys, I learned firsthand how imaginative concepts and smart branding capture attention and create lasting connections.
That foundation has shaped everything I’ve done since...
For the past 20+ years, I’ve carried those lessons forward, helping brands of all sizes connect with people in meaningful ways. I’ve co-founded a SaaS startup, led campaigns for Fortune 500 companies, and crafted trust-driven content strategies for industries where every decision matters. Whether it’s digital, social, video, email, or print, my work is about turning complex ideas into clear, human-centered stories that inspire action.
At the heart of what I do is problem-solving through creativity — generating fresh, breakthrough ideas while making sure every concept and piece of copy resonates emotionally with its audience. It’s this blend of strategy, storytelling, and emotional connection that drives results and builds lasting brand loyalty.
